In order ensure a successful event, NATM is calling upon trailer dealers and manufacturers across the nation to participate. End-users are vastly undereducated on the proper use of trailers, and it is crucial to utilize the connections that dealers and manufacturers have with consumers in order to broaden the reach of the Association’s efforts to disseminate crucial how-to information regarding proper towing, loading, and maintenance in order to improve the safety of the nation’s roadways.
NATM conducted a needs assessment and surveyed trailer dealers across the country to better understand what resources are needed and what information is lacking. Using the feedback provided by dealers, NATM has developed resources and materials to be accessed by end-users focusing on a number of key areas; determining if their tow vehicle and trailer combination are correct for their haul, proper hitching, loading fundamentals, basic maintenance requirements and driving tips amongst other topics.
But, NATM needs help getting these resources into the hands of trailer users. The Association wants to partner with trailer dealerships such as your own in order to distribute resources and educate the public. In order to offer consumers a compilation of easily accessible information, NATM is creating a website dedicated solely to educating end-users about trailer safety, www.TrailerSafetyWeek.com. This resource will focus on hitching, loading, maintenance, cargo securement, tires, driving tips, ensuring the right vehicle combination, brakes, and the NATM Compliance Verification Program.
The website, www.TrailerSafetyWeek.com, will have informational videos including NATM member’s content, which gives end-users audio and visual training. The site will have instantly printable material so that dealers are able to offer their customers additional resources. This gives dealers a leg-up on competition for improved customer service, as well as an easily and instantly accessible compilation of trailering information customers need.
NATM trailer manufacturing members are also encouraged to participate as hosts of onsite Trailer Safety Week events. Held in different regions across the United States, these in-person events will welcome dealers to trailer manufacturing facilities. During these events, dealers will learn about the NATM Compliance Verification Program and the importance of trailers being built to Federal Motor Vehicle Safety Standards. In addition, attendees will learn about the resources available for dealers to offer end-users. Copies of NATM’s Trailer Safety Handbook will be distributed, as well as keychains that feature the NATM Trailer Safety Week website for dealers to give to their end-users.
More information about NATM’s National Trailer Safety week will be made available to members in Tracks, NATM’s monthly e-News the NATM Insider, and direct email correspondence to main contacts of NATM member companies. NATM will need your help in increasing consumer awareness on trailer safety, so please stay tuned for calls to action!
For more information, visit www.NATM.com, www.TrailerSafetyWeek.com, or email NATM Assistant Director Meghan Ryan at Meghan.Ryan@natm.com. NATM looks forward to working with dealers and trailer manufacturers to improve the safety of the light- and medium-duty trailer industry!