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The National Association of Trailer Manufacturers (NATM), known as the resource for safety and compliance for the light- and medium-duty trailer industry, has published the 2020 edition of the Guidelines. This massive document takes the guesswork out of meeting federal requirements governing the manufacturing of trailers under 26,000 lbs. GVWR and is a benefit of NATM membership.
Building trailers to meet the federal regulations outlined in the NATM Guidelines is not optional. It is required by law and enforced by law enforcement every day on the nation’s roadways. But it can be very time-intensive for trailer manufacturers to research the numerous federal rules, regulations, standards, and accepted industry practices that govern trailer construction. NATM addresses this by compiling the Guidelines for Recommended Manufacturing Practices for Light- and Medium-Duty Trailers. The document consists of over 400 pages of laws, regulations, rules, standards, and industry best practices. This information is gathered from resources such as the U.S. Department of Transportation, the Society of Automotive Engineers, Inc., the American Association of Motor Vehicle Administrators, the Recreational Vehicle Industry Association, the Traffic Safety Administration, the Maintenance Council, and the National Electrical Manufacturers Association amongst others. The Guidelines is updated annually by industry experts that stay abreast of changing regulations and who vet the addition of recommendations and best practices. Members report substantial time savings by utilizing the Guidelines, particularly on the topics of lighting and reflectors, VIN and data plates, gross vehicle weight ratings, and state brake requirements. While the Guidelines focus on U.S. regulations, many may have an interest in Canadian compliance. For more information, visit Transport Canada’s website at www.TV.GC.ca/en/transport-canada.html. In recent years, the National Highway Traffic Safety Administration (NHTSA) has increased its enforcement activity concerning the compliance of motor vehicle manufacturers, including trailer manufacturers. NHTSA has placed particular concern on meeting tire recordkeeping requirements, which includes both manufacturer records as well as the provision of TIN cards to dealers, distributors, and purchasers. This is only one of the many requirements outlined in NATM’s Guidelines. NATM assists its trailer manufacturing members in avoiding costly fines and decreasing liability related to trailer compliance through the NATM Compliance Verification Program (CVP). The NATM CVP is an unbiased, third-party audit of the trailer manufacturing process and uses the Guidelines as the backbone for the program. The CVP provides biennial on-site consultations to trailer manufacturers and technical assistance throughout the entire process to ensure companies are manufacturing trailers consistent with Federal Motor Vehicle Safety Standards and other industry best practices. Once a trailer manufacturer has successfully passed the Compliance Verification Program, the company is able to purchase NATM Decals and market their company’s dedication to fulfilling their safety requirements by participating in an unbiased, third-party audit of their trailers. While participation in the NATM Compliance Verification Program is an additional, voluntary cost for manufacturers, there are economic benefits of participation. “The first-year sales saw a 20 percent boost and blew past the forecast over three years for the sales improvements for revenue targets for the existing trailer product. We will continue to use up the [NATM] labels we have in stock, and then order more,” said Pete Dixon, Engineer at Karcher North America, Inc., regarding the benefit of being a member of the National Association of Trailer Manufacturers. For more information about how the National Association of Trailer Manufacturers can assist your trailer manufacturing company, visit www.NATM.com, email NATMHQ@natm.com, or call (785) 272-4433.
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Your 2021 NATM membership renewal notice was mailed to the attention of your accounts payable department in November. For international members, invoices were emailed. You have the option to renew your membership online at www.NATM.com. Log into the Members Only section to view and pay the invoice. Should you decide to pay online, please advise accounts payable to disregard the notice. Your membership login credentials are below. Pay Membership Dues Online Instantly:
Troubleshooting Online Payments: No Invoice When Logging In? Thank you for attempting to renew your membership with NATM online! Did you try logging into the Member’s Only portal to pay, only to find that there are no open invoices attached to your account? Are you seeing your main contact’s first and last name instead of only your company’s name? Then unfortunately your computer is remembering the wrong credentials! When logging in, you should only see your company’s name. To ensure that your computer accepts the new credentials sent to main contacts in late November, please try the following:
Correct: When using the correct credentials, your business name will be seen.
INCORRECT: If you are seeing an individual’s name, then your computer is remembering old credentials. Please use a different browser or clear your computer’s cookies.
Membership dues must be paid no later than January 31, 2021. If dues are not received by Jan. 31, the member company will be considered delinquent and all membership benefits will be terminated until paid per the NATM Bylaws.
Thank you for your continued support of the Association. Please don’t hesitate to contact Meghan Ryan, NATM Assistant Director, at Meghan.Ryan@natm.com if you have any questions or concerns.  Join NATM’s leadership, staff, and your fellow members for the 2021 Annual Membership Meeting from the comfort of your own desk! On February 18, 2021 at 1 pm central, NATM members are invited to attend a virtual meeting to learn about what their Association has accomplished in the last year, its plans for 2021, give feedback on programming, and vote on Bylaws amendments.
Members will hear from NATM’s board president, members of the staff, government affairs representatives from K&L Gates, as well as our affinity program partners throughout the meeting. With an agenda to be circulated in January, members can expect to learn about upcoming changes to the compliance program, advocacy efforts in 2020 and areas of focus in 2021, newly released member benefits as well as upcoming programming in the works as part of the NATM Strategic Plan. The Association will also be polling attendees about potential programming and benefits changes. NATM wants to hear from the industry to guide the work it undertakes – let your voice be heard and register today! The NATM Board will also be recommending changes to Bylaws, including adding a new membership type, that attendees will vote on during the meeting. There will also be time throughout the meeting to answer members questions, making it easier than ever to interact with your Association. Please join us February 18, 2021 at 1 pm central, register now! Once registered, please add @gotowebinar.com to your whitelist or address book to ensure you receive the login credentials for the meeting. *The NATM membership meeting is only open to Association members per the NATM Bylaws. Registrations from non-members will be denied. The 2021 membership renewals are hitting inboxes, which is the perfect time for the Association to reflect on how membership dues are critical in supporting the actions, services, and educational programming that NATM provides for its members and the light- and medium-duty trailer industry. NATM is constantly evaluating costs and benefits to ensure your annual membership investment is being met with valuable returns.
In 2020, membership dues allowed NATM to:
NATM’s commitment is to its members and ultimately to trailer safety. Supporting NATM members’ ability to grow and prosper, while also contributing to the safety of the nation’s roadways, is what drives the Association’s work. Your support of this mission and your feedback along the way is vital to NATM’s success. NATM looks forward to continuing this important work in the coming year! 2021 NATM Membership Dues Your 2021 NATM membership renewal notice was mailed to the attention of your accounts payable department in November. For international members, invoices were emailed. For 2021, Membership Dues are remaining the same:
You have the option to renew your membership online at www.NATM.com. Log into the Members Only section to view and pay the invoice. Should you decide to pay online, please advise accounts payable to disregard the notice. Your membership login credentials are below. Pay Membership Dues Online Instantly:
Membership dues must be paid no later than January 31, 2021. If dues are not received by Jan. 31, the member company will be considered delinquent and all membership benefits will be terminated until paid per the NATM Bylaws. Thank you for your continued support of the Association. Please don’t hesitate to contact Meghan Ryan, NATM Assistant Director, at Meghan.Ryan@natm.com if you have any questions or concerns. It’s time to begin the process of selecting 2021 NATM Committees. NATM Committees are responsible for guiding the work of the Association to ensure NATM continues to meet member needs and stays on the forefront of industry trends. Committee members are invaluable to the success of the Association.
Sign up before November 18th to help guide NATM in 2021! With 9 committees across a number of content areas, there is sure to be a committee that matches interests and the amount of time a member can invest. NATM understands there are many demands on member time. Our team of talented staff work to ensure committee member time commitment is as minimal as possible. Still, in order to be an Association by and for its members and best serve the industry, we need the help of industry members just like you. In 2021 the 9 committees are:
If you are interested in learning more about NATM committees or signing up, click here! We look forward to working with our members on making 2021 another great year! By Bob Clements and Sara Hey of Bob Clements International, Inc. If you had one hour a day that you weren’t interrupted, what could you accomplish? Almost anything, right? I want you to pick something that is important to helping you achieve the vision you have set out for your trailer dealership, and commit one solid hour a day for the next week and work on it. For example, if you’re wanting to create stability in your dealership, your one hour (or power hour, you can call it whatever you want!) may be focused on forecasting and establishing a budget, by department, for the coming year. If your focus is growth, maybe that hour is spent diving into the marketing plan. Everyone’s “one thing” is different, but your “one thing” that you invest a dedicated one hour each day on will move your dealership toward your vision. Just pick one thing that will allow you to move toward your vision. I’m asking you to commit one uninterrupted hour a day for one week. However, with that in mind, I want you to make it your best hour. This means when your brain is fresh and you are ready to think and work. Are you a morning person or an afternoon person? If you have an afternoon slump, after lunch, that is not the time for your hour. You will just end up on your phone playing games (speaking from experience). So, if you’re a morning person, make your hour the first hour of the day. If you’re not a morning person, find the time you are most alert and ready to get to work. At this point, shut your door and tell your people that unless 911 has to be called, they cannot bother you for the next hour. Guess what? Everyone will survive for one hour each day without you. If a problem comes up, they will either figure it out or they will wait, and you will have held an important boundary. Way to go! Now, pick your one thing and get to work. Are you needing a little more guidance on where to start? Here’s what I want you to do: write the name of each department represented in your dealership and the words “Stability,” Growth,” and “Accountability” under each department. For each department that didn’t generate a profit last year, I want you to circle the word “Stability.” If what you are doing isn’t making you money, you need to either stop doing it or figure out how to make money doing it. If you circled “Stability” under any of the departments, this is where you need to begin making changes and where you need to spend your hour. There are several things you can do to begin to create stability, but to get you started we will outline at least one suggestion per department. Keep in mind, as you read through these suggestions, I don’t expect you to tackle all these today. If you did, you probably wouldn’t do any of them well, which will only leave you frustrated and yelling. Pick one item and use your entire one hour of time a day, every day, until it gets done. Then, and only then, do I want you to move on to the next one. My guess is that you, like many entrepreneurs, have a list of great ideas and projects you have started but never finished because something else that was shiny and exciting caught your eye. If you want to be the solution, you need to pick one item in one department and commit to spending your hour on it, until it’s completed. Stability Service: When working to achieve stability in the service department, the goal of most dealerships is to measure the right numbers. In order to get the right numbers, you must have the right data. This starts with your technicians clocking in and out of work orders. Yes, there are other numbers you should be looking at, but everything is built on your technicians’ time. Parts: As you think about parts, start with your margins. Your target margin will vary based upon the equipment you carry, but all the targets should be at or above MSRP unless you have handpicked them as lost leaders so you can draw people in who will then buy more expensive parts. Don’t forget that MSRP is a suggestion and determined by turning a part four times a year. If a part is turning less than four times, the part’s price should be above MSRP. Sales: Stability in sales begins by measuring the activity of your salespeople. We require every salesperson to make a minimum of twenty touches a day. This could be a phone call, email, or someone walking in your door. Growth Now, as you look at your paper, identify which department has the potential for growth. For sustained growth to occur, the department needs to be stable first. Yes, you can have growth in a department, but a lack of stability will make it a never-ending nightmare for you. So, which departments are ready for growth? Here are suggestions, by department, that can help you generate growth. Service: Growth often happens when the people you have are being utilized to their full potential. This can happen if you bring on a service coordinator or roll out a compensation plan based upon efficiency for your technicians. Parts: Growth in parts occurs by providing training for your parts people, helping them to become parts salespeople, and teaching them skills such as upselling and cross-selling. By implementing upselling and cross-selling, this alone can produce growth up to 35 percent in the parts department! Sales: The key to growth in whole goods is having a marketing plan that mimics how and when you need increased sales. If you know that 20 percent of whole goods sales happen in April, you need to be spending 20 percent of your marketing budget four to six weeks before you expect to see the sales occur. Accountability The last category is “Accountability.” Look at the departments you’ve listed and ask yourself, “Are there any departments that have achieved stability and growth?” If the answer is yes, it’s time to set accountability goals for the department. Service: For the service department you might begin by having regular meetings with your team to share numbers and financials. When your entire team is aware of the common goals and what needs to happen in order to achieve them, it creates accountability for both them and you. Parts: In this area, you may need to develop a plan to burn down your parts inventory at the peak of season. This accountability frees up cash flow during the slow season but also gives you the ability to place orders with your manufacturers in a way that gives you the best possible discounts. Sales: For many of our dealers, a goal of sales accountability is an intense focus on the little things. This can be as simple as making sure all customer information is inputted into your CRM. This is often one of the things that salespeople can get lazy on, and its effects are wide-reaching. While each one of your departments may be at a different point of maturity in your dealership, it’s important to keep in mind that you must start with one thing. Your first focus should be to get each department to a place of stability, and from there you can determine a plan for growth and accountability. A healthy and profitable business is powered by healthy and profitable departments. Taking a one-hour challenge every day will allow you to move your dealership to a place of you running it instead of it running you. For more information about improving your trailer dealership, visit www.bobclements.com. This article is an excerpt from the new book, You’re the Problem (and the Solution), by Bob Clements and Sara Hey of Bob Clements International, Inc. For more information, visit www.bobclements.com
 Verifying compliance with federal regulations and industry best practices is no small feat. NATM member trailer manufacturers’ commitment to safety deserves public recognition. While NATM continues to market the value of the compliance decal in a number of different ways, we would love to know: where in the world is your compliant trailer?
NATM is looking to collect photos of trailers with the NATM decal in your everyday life – sitting at a job site, hauling a boat to the lake, at the campground, or wherever it may be! The “Where in the World is Your Compliant Trailer” social media campaign posts will have the manufacturer of the trailer tagged, a photo of the trailer being featured, as well as a direct link to the member’s directory listing on NATM.com. Photos and a brief description of where the picture was taken can be submitted to decals@natm.com. Recognize NATM members that help America work and play safely by submitting a “Where in the World is Your Compliant Trailer” post today!  NATM is thrilled to be heading to Nashville, Tenn. for the 33rd Annual Convention & Trade Show being held February 23-25, 2021. Make plans
to join your peers in the light- and medium-duty trailer industry at the Gaylord Opryland Resort and Convention Center! NATM has been closely monitoring COVID-19 and is working with the Gaylord to create proper protocols for all attendees. Safety is our top priority, and we will ensure the correct steps are taken to protect all attendees as much as possible as we continue to plan the event. Gaylord Opryland Resort and Convention Center Situated in the heart of Nashville, the Gaylord Opryland Resort and Convention Center allows you to hit all the high notes of Music City both under their roof and in the surrounding area. Catch a show at the Grand Ole Opry and Ryman Auditorium, then return to the nine acres of lush indoor gardens and cascading waterfalls. A full-service spa is also offered for a more relaxing way to unwind. When it's time to refuel, indulge in Mexican, Italian and Japanese restaurants followed by a frozen yogurt or gelato dessert. The discounted NATM rate for the Gaylord is $230 per night. Gaylord Opryland suites offer many special amenities including bay windows, balconies with patio furniture and plenty of space to relax on your trip. The resort offers room options that allow you to relax and unwind in comfort. Atrium View rooms offer unrivaled views of one-of-a-kind atriums that host tropical environments with waterfalls, fountain shows and fish ponds. Nashville – Something for Everyone Voted one of the Top 15 cities in the United States in 2019, Nashville offers a unique experience for all of its visitors! Much more than a honky-tonk town — though if you’re after energy-packed nightlife and live music, you won’t be disappointed. From the historic Grand Ole Opry to new James Beard Award-winning restaurants, industrial-chic hotels to cowboy-boot shops, there’s plenty to enjoy in Music City. The sound of Nashville reverberates from the city’s downtown core where visitors from all over the world converge with the business and government district. Running smack in the middle is Lower Broadway where world-class live music 365 days of the year and never charge a cover. In the area “North of Broadway” are historic buildings reimagined into music attractions, boutique hotels, art galleries, and chef-driven restaurants, and “South of Broadway” are newly constructed hotels, eateries, music venues, and attractions. Wherever you go, there is plenty of fun to be had around Nashville’s incredibly walkable downtown. Nashville’s connection to music is unequaled, and its reputation as Music City has been consistently proven for over 200 years. Welcome to the city where music is written, recorded and performed every single day. Welcome, to Music City.  Membership renewal forms will be mailed and emailed to NATM members this November. In order to avoid a membership lapse, 2021 dues are to be paid by January 31, 2021.
For Trade Show Exhibitors, it is important to note that NATM DUES MUST BE PAID BY DECEMBER 31st, 2020 to maintain the member rate for booths at the February 2021 Convention & Trade Show in Nashville, TN. Membership dues will again go unchanged in 2021. Rates are $795 for Associate (Supplier) members, $135 for Associate Branch members, $925 for Regular and International Regular (Trailer Manufacturer) members and $300 for Regular Branch members. If you joined between February and October of 2020, your 2021 dues are prorated accordingly. NATM greatly values your membership and 2021 promises to be another fantastic year to be a NATM member. You can pay by check, over the phone, or online. The NATM website has a “Members Only” section where companies are able to sign in and pay dues at any time. 2020 Added Benefits This year, NATM has maintained the many benefits members know and utilize, while also adding the following:
COVID-19: NATM is Here for You For many NATM members, this has been a difficult and uncertain time. NATM knows that members are getting creative about how to approach the myriad of new challenges that exist. NATM is working to help members navigate this time by providing resources and information promptly. In response to COVID-19, NATM has:
For questions regarding your company’s membership or the renewal process, please contact NATM Assistant Director Meghan Ryan at Meghan.Ryan@natm.com or (785) 272-4433. Nominations are now open for the 2021-2024 term on the NATM Board of Directors. Would you like to be a part of the future success of NATM, or do you know someone that would be a strong leader for the Association? For more than 30 years NATM has been fortunate to be guided by committed and visionary members serving on the Board of Directors. It is because of these boards that NATM has a Compliance Verification Program, has been able to respond to issues such as tandem towing and tariff challenges, has created a national campaign to raise awareness of safe trailering, and launch a Dealer Affiliate program. Through strategic planning, meaningful discussion and decisive action, the NATM Board is tasked with ensuring that the industry and the Association continues to thrive and grow. Nominations Process In accordance with the NATM Bylaws, the board of directors calls for nominations from the Association’s membership. Election of directors takes place by email ballot prior to the annual NATM Convention & Trade Show. Typically, the call for nominations goes out in September. Nominated candidates fill out a questionnaire, which is reviewed by the nominations committee. The nominations committee, chaired by the current vice president, selects a slate of candidates for approval by the board of directors. Ballots are sent to all NATM Regular and Associate Members in December. Regular members (trailer manufacturers) elect the regular member directors and associate members (suppliers) elect associate member directors. Board Member Essential Duties and Responsibilities
Terms and Term Limits Board members may serve two consecutive terms, of three years each, on the NATM Board of Directors. A member who is appointed to fill a vacancy on the board of directors is eligible to be elected for two complete terms following appointment to the board. How to Apply or Nominate a Candidate If you are interested or know someone interested in serving on the NATM Board of Directors, please fill out the form at the bottom of this page. If you would like more information about the responsibilities and time commitment for serving on the board, contact NATM Executive Director Kendra Ansley at (785) 272-4433 or Kendra.Ansley@natm.com. Nominations must be received by Sept. 30, 2020 in order to be considered. |
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