How to Sell Compliance—A Marketing Kit Exclusively Available to NATM Dealer Affiliates

Talking about the importance of trailers built to Federal Motor Vehicle Safety Standards (FMVSS) can be a daunting task. End-users do not understand the complex regulations governing compliant trailer manufacturing. They recognize that they would not purchase a car without seatbelts, but they do not understand that purchasing a trailer without key safety features can be just as dangerous. With limited face-to-face time with customers, dealers can struggle to sell compliance. But in order to improve safety and reassure your customers that your trailers meet all Federal Motor Vehicle Safety Standards, it is important to sell NATM Compliance as a key feature of a trailer.

To make things easier, NATM has created the "How to Sell Compliance" kit. This kit aims to help close the gap of communication between trailer manufacturers, dealers and end-users by providing trailer dealers with informative marketing pieces that will assist them in selling compliant trailers to their customers.

Jam-packed with informative safety resources, customizable business cards with an emphasis on your dealership’s dedication to safety, talking points for dealers to utilize and more, this kit will assist trailer dealers in becoming fluent in safe trailering.

NATM Dealer Affiliate Window Cling
NATM Dealer Affiliates receive a complimentary NATM Dealer Affiliate Window Cling. This window cling will allow your dealership to show its commitment to safety and compliance. Proudly display it to show customers that your dealership is a resource of information with a focus on safety and compliance.

Customizable Folding Business Card
With an emphasis on buying trailers that have been certified to meet Federal Motor Vehicle Safety Standards and best practices, these folding business cards are filled with information regarding the importance of buying NATM compliant trailers. Simply add your company logo and contact information to the business card template and pass out your dealership’s information and market your commitment to providing customers with compliant trailers.

Customizable Standard Business Card
Are folding business cards not your style? No worries! NATM also offers standard business cards for Dealer Affiliates. With the NATM Compliance Decal and the Dealer Affiliate Badge included on the card, your company is sure to be viewed as a leader in safety by your customers.

Informative Printables
These educational handouts are available for Dealer Affiliates to print and distribute to customers. With topics ranging from selecting the right trailer to the NATM Compliance Verification Program, customers can be assured they are shopping with a trustworthy dealer committed to safety education.

Compliant Trailer Posters
This 18 x 24-inch educational poster will help walk your customers through what it means to purchase an NATM Compliant trailer and can be proudly displayed in your dealership.

Selling Compliance – Talking Points
Talking about the importance of compliant trailers can be an intimidating task. With this list of talking points, communicating the importance of verified compliant trailers to your customers has never been easier. Impress your customers and instill confidence with your knowledge of federal regulations and your passion for safe trailering!
The NATM Dealer Affiliate “How to Sell Compliance” kit takes the stress out of discussing Federal Motor Vehicle Safety Standards with end-users. Be the dealer your customers deserve and stand out from your competition by taking advantage of all of the benefits of being an NATM Dealer Affiliate.
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NATM Dealer Affiliates can contact Membership & Events Director Kelli Maydew at Kelli.Maydew@natm.com, to receive access to this kit.

Not an NATM Dealer Affiliate? Visit www.NATM.com/dealers to learn more about the program. 

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