Workshops and forums
The NATM Convention & Trade Show will offer Educational Workshops and Technical Forums on Feb. 23-26, 2026.
Unlock Innovation and Master Your Craft: A Preview of Educational Workshops and Technical Forums at the 2026 NATM Convention & Trade Show
Get ready to experience an extraordinary lineup of workshops and technical forums at the 2026 NATM Convention & Trade Show in Fort Worth, TX, from Feb. 23-26, 2026. Set in a city known for record-breaking attendance, this year’s event is packed with valuable sessions tailored to empower trailer manufacturers and suppliers with the knowledge and tools they need to excel. Here’s a glimpse of what to expect:
Educational Workshop & Technical Forum Line-Up*
Tuesday, February 24
Workshop Session 1 - Humanize Before You Monetize - T.I.E Relationships to Revenue
Presenter: Dustin E. James, Certified Speaking Specialist
Date: Tuesday, Feb. 24, 2026 | Time: 9:30 a.m. - 11:00 a.m. | Location: Room 201
Workshop 1: Humanize Before You Monetize – T.I.E. Relationships to Revenue isn’t just another motivational talk. It’s an interactive, 90-minute experience where NATM Members will explore how Time, Intention, and Experience (T.I.E.) can transform everyday interactions into business-building opportunities.
Technical Forum Session 1 - Driving Efficiency in Trailer Manufacturing - The Case for Automation
Presenters: Tim Hildebrandt and Chris Poole, Acieta
Date: Tuesday, Feb. 24, 2026 | Time: 9:30 a.m. - 11:00 a.m. | Location: Room 203
At Technical Forum 1: Driving Efficiency in Trailer Manufacturing – The Case for Automation, you’ll get straight answers, backed by data and real-world examples. This 90-minute session will show how automation can solve bottlenecks, boost safety, and deliver measurable ROI, while empowering your workforce instead of replacing it.
Workshop Session 2 - AI in Action: Make Your First Company Video While We Talk
Presenters: Lucien Harriot and Steve Lance, Digital Media and AI Experts
Date: Tuesday, Feb. 24, 2026 | Time: 2:00 p.m. - 3:45 p.m. | Location: Room 201
This interactive, 90-minute session will empower attendees to create a fully usable company marketing video—live, in real time—during the workshop. Whether you want to boost your website, sharpen your sales messaging, train employees, showcase products, or energize your social media presence, this hands-on program will show you how.
And here’s the best part: you won’t just be watching. You’ll be making. Bring a laptop, roll up your sleeves, and walk away with a ready-to-use promotional video crafted alongside two world-class presenters.
Technical Forum Session 2 - Fasteners 101 & Beyond
Presenter: Cameron Smith, Matrack, Inc
Date: Tuesday, Feb. 24, 2026 | Time: 2:00 p.m. - 3:45 p.m. | Location: Room 203
This 90-minute session will begin with a foundational look at fastener basics — the perfect refresher for those who touch these parts every day — before advancing into more complex but critical issues like fastener markings, traceability, legislation and compliance requirements, and understanding the liability chain.
Don't Miss Out On These Additional Educational Opportunities!
Presenters: K&L Gates
Date: Wednesday, Feb. 24, 2026 | Time: 11:00 a.m. - 1:30 p.m. | Location: Room 202
CVP Failures and Trailer Technology Workshop
Presenters: NATM CVP Team
Date: Thursday, Feb. 26, 2026 | Time: 11:00 a.m. - Noon | Location: Room 105
*As of 10/30/2025– Topics/presenters are subject to change.
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