Start Your Dealer Summit Strong: Build a High-Velocity Sales Team with Dr. Rick Goodman
Build a High-Velocity Sales Team with Dr. Rick Goodman
Tuesday | Coffee & Donuts: 8:30 A.M. | Session 9:00 –10:30 a.m. | Room 103
The inaugural NATM Dealer Summit begins with a jolt—of caffeine, sugar, and sales strategies.
Join us Tuesday morning in Room 103 for Coffee & Connections, sponsored by Optronics. Beginning at 8:30 a.m., grab a cup of coffee and a treat from the Optronics donut wall, and spend a few minutes connecting with fellow dealers before the first NATM Dealer Summit session begins.
Then, once the caffeine kicks in, Dr. Rick Goodman will take it from there.
Known for his high-energy delivery and rapid-fire teaching style, Dr. Rick has a way of keeping audiences engaged long after the coffee wears off. His session, Building a High-Velocity Sales Team, is designed to give dealership owners, managers, and sales professionals something even better than motivation: a proven system they can take back to the lot and begin using immediately.
More Than Motivation
If you've ever attended a motivational keynote that left you energized for a day but unsure what to do next, this session is different. 
Dr. Rick Goodman is known for delivering fast-paced, high-energy presentations packed with ideas that attendees can immediately apply back at their dealership. His approach isn't built around theory but rather systems managers can coach, salespeople can repeat, and dealerships can implement.
Bring a notebook because Dr. Rick has a habit of delivering one idea after another at a pace that keeps attendees thinking, “I can’t write fast enough.” You'll leave with pages of ideas and a clear action plan for improving the way your team communicates with customers, approaches sales conversations, and closes business.
Why Dr. Rick?
Dr. Rick Goodman has spent more than three decades working with sales organizations across industries including healthcare, financial services, technology, telecommunications, and professional services. His ability to translate proven sales principles into repeatable systems has earned him recognition as a Certified Speaking Professional (CSP)—a designation held by fewer than 12 percent of professional speakers worldwide—and recognition among Global Gurus International's Top 30 Leadership Experts.
But credentials aren't why NATM invited him to open the Dealer Summit.
We selected Dr. Rick because his philosophy aligns with what dealers told us they wanted: education that can be put to work immediately. Rather than focusing on pushing products, Dr. Rick teaches teams how to solve customer problems, build trust, and create long-term relationships that generate repeat business. His audiences report over 30% productivity increase from his sessions. He is a speaker you don’t want to miss!
What You'll Take Back to Your Dealership
Throughout the session, attendees will explore strategies designed to strengthen every stage of the sales process, including:
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Sales techniques that can be repeated and coached across the entire team.
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Communication strategies that help sales professionals better understand customer needs and position the right solution.
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Closing techniques that build confidence while reducing customer hesitation.
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Coaching methods managers can use to reinforce training long after the session ends.
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A customer-focused sales approach centered on solving problems rather than simply selling products.
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The mindset needed to remain resilient, motivated, and consistent throughout changing markets.
Whether you're an owner, general manager, sales manager, or salesperson, you'll leave with ideas you can begin implementing as soon as you return to the dealership.
We're excited to launch the first NATM Dealer Summit with a speaker who understands that the best education doesn't end when the presentation does—it continues back at the dealership, where new ideas become better conversations, stronger teams, and lasting results.
We'll see you bright and early on Tuesday morning in Room 103. Coffee starts at 8:30 a.m. Come early, grab a donut, meet fellow dealers, and get ready to start the NATM Dealer Summit with ideas you can put into action.
NATM is launching the NATM Dealer Summit at the NATDA Trailer Show in Nashville on September 1. The event focuses on education to help dealers strengthen their businesses, build partnerships, and address industry challenges. The summit aims to provide valuable insights, meaningful discussions, and actionable ideas for attendees, covering leadership, compliance, and the industry's future. It's an opportunity to extend the educational experience valued by NATM members to a broader audience. Learn More.