Jump Start Convention Networking with NATM Advertising

Posted By: Samantha Darling LaCount Convention & Trade Show,

Now is the time to start planning your marketing strategy for the upcoming National Association of Trailer Manufacturers (NATM) 2027 Convention & Trade Show.  

February may feel far away, especially with summer in full swing. That's why NATM created a convenient "set it and forget it" Convention Advertising Special. Reserve your advertising opportunities now, then focus on business knowing your Convention marketing is already in motion. 

By signing up early, you'll secure your advertising placements and be added to NATM's advertising reminder list. As artwork deadlines approach, NATM will send several reminders to help ensure you stay on track and don't miss any important dates. 

What's Included in the Convention Advertising Special? 

NATM selected the most effective ways to reach Convention attendees before they arrive at the show. For $2,500, you get: 

  • Two full-page ads in Tracks Magazine 

  • Placement in the Virtual Swag Bag 

Tracks Magazine 

Take advantage of the proven reach of Tracks Magazine with full-page advertisements in both the November/December and January/February issues. 

The November/December issue puts your company in front of attendees as they receive Convention updates and begin making plans for Nashville. The January/February issue arrives shortly before the event and is also distributed onsite, giving your company visibility both before and during the Convention. 

Virtual Swag Bag 

The NATM Virtual Swag Bag (VSB) is an informational email sent to all registered Convention attendees twice before the show — typically once a month before Convention and again two weeks before the event. This provides an additional opportunity to showcase your brand, highlight products or services, and remind attendees to visit your booth on the trade show floor.  

As an added convenience, all three advertising opportunities use the same ad dimensions. Submit your artwork once, and NATM will handle the placement for each opportunity. Of course, if you'd prefer to tailor your message with different designs for each placement, you're welcome to submit separate ads as well. 

Take Convention advertising off your to-do list now so you can focus on business throughout the summer. To learn more about the Convention Advertising Special, contact Advertising@natm.com today.