Trailer Safety Week Champions and Partnership Program

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The mission of Trailer Safety Week (TSW) is to improve the safety of the nation’s roadways by raising trailer safety awareness through education of end-users, dealers, and manufacturers on safe trailering practices. Held the first week of June every year, Trailer Safety Week reaches over 60,000 individuals annually and is the first nationwide traffic safety initiative aimed at addressing safe towing practices for light- and medium-duty trailers. NATM has developed content and resources in furtherance of this mission, all available through www.TrailerSafteyWeek.com.
 
Heading into the third annual Trailer Safety Week June 7-13, 2020, NATM is excited to announce new opportunities for engagement from industry members and peer organizations. For the awareness campaign to expand its reach and effectively improve roadway safety, Trailer Safety Week depends on extraordinary supporters who go above and beyond to reach their industry contacts and end-users. Further, to continue expanding the educational resources available to end-users, NATM is looking to partner with experts and other key stakeholders in towing and traffic safety.
 
As the Association commits itself to expansion, two new programs were created for industry organizations that would like to join NATM and its TSW Allies in improving trailer safety: TSW Champions and TSW Partnerships.
 
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NATM created the Trailer Safety Week Champion program to highlight companies whose support of TSW exceeds that of a Trailer Safety Week Ally (TSW Ally). As such, the company will earn greater promotional opportunities. While Trailer Safety Week includes Allies across the country, Trailer Safety Week Champions are those who fulfill the following requirements and receive the benefits listed below. Champions will support efforts in four specific ways:
  1. Sign up as a Trailer Safety Week Ally
  2. Include the TSW logo on their website
  3. Share daily content on social media channels during TSW
  4. Send one email communication piece promoting TSW (provided by NATM) to industry customers, vendors, dealers, and the like.
 
Upon successful completion of these items (verification requirements must be met), the organization will enjoy the following benefits:
  • Linked logo on Supporter page of TrailerSafetyWeek.com from June 14, 2020, to June 12, 2021
  • Rotating ad on TrailerSafetyWeek.com for three months in the following 12 month period (Dependent on receipt of ad meeting specifications provided by NATM Marketing Coordinator. NATM is not responsible for editing artwork, resizing, or adjusting file types. Placement is at the discretion of NATM, and a link will be provided once placed.)
  • Listed in NATM’s coverage of Trailer Safety Week in Tracks magazine and The NATM Insider eNews
  • Recognition at NATM’s Annual Convention & Trade Show
  • 10% off one NATM Advertisement (Tracks, The NATM Insider eNews, Membership Directory or www.NATM.com)
 
SIGN UP HERE
 
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The next level of involvement is TSW Partnerships. The Trailer Safety Week Partnership program was established to recognize companies, groups, and agencies who support the mission of Trailer Safety Week through content development and resource sharing. Partnerships require more significant commitment in terms of educational content creation and the sharing of content and must conform to specific standards and requirements.
 
Organizations interested in the TSW Champion program can learn more and sign up online at www.TrailerSafetyWeek.com. Organizations interested in the TSW Partnership program are encouraged to reach out to NATM Executive Director Kendra Ansley at Kendra.Ansley@natm.com or (785) 272-4433.