Marketing Budgets Made Simple: A Smarter Approach to Marketing Spend and ROI

In this practical, results-driven webinar, Andava Digital breaks down how to build and manage a marketing budget that aligns with your business goals and delivers measurable ROI. Instead of guessing where to spend, attendees will learn a smarter, data-informed approach to allocating marketing dollars across digital channels based on performance, audience behavior, and business priorities.

Whether you’re working with a lean budget or managing growth, this session focuses on real-world frameworks and decision-making tools that help you spend smarter, reduce waste, and get more value from every marketing dollar.

What You’ll Learn

In this session, you’ll walk away with practical strategies for:

• Understanding what effective marketing budget allocation really means
• Making data-driven decisions about where and how to spend your marketing dollars
• Applying proven frameworks like the 70/20/10 budget model
• Avoiding common budgeting mistakes that waste money
• Adjusting your budget based on performance insights and audience behavior

About the Speaker

Mushegh Hakobjanyan
Founder and CEO, Andava Digital

Mushegh Hakobjanyan brings over 15 years of experience in digital marketing, with a strong focus on SEO and organic growth strategies that drive sustainable traffic and long-term results. He holds a degree in Management of Information Systems and blends analytical thinking with practical execution through his interest in game theory and Management 3.0 principles. Mushegh works closely with companies of all sizes to help them optimize marketing spend and build scalable, performance-driven strategies.