Kick Off the 2026 Convention with Energy, Engagement, and a New Way to Think About Business

The National Association of Trailer Manufacturers (NATM) Convention & Trade Show is known for delivering powerful education—and 2026 will be no exception. The event’s first Workshop sets the tone with a high-energy, keynote-style session that will get attendees thinking differently about what drives business growth. 

Workshop 1: Humanize Before You Monetize – T.I.E. Relationships to Revenue isn’t just another motivational talk. It’s an interactive, 90-minute experience where NATM Members will explore how Time, Intention, and Experience (T.I.E.) can transform everyday interactions into business-building opportunities. 

This session was voted on by NATM’s Education and Convention Committees as one of the most impactful topics for 2026, reflecting Member demand for programming that goes beyond technical skills and speaks to the heart of business success. 

Meet Your Guide: Dustin E. James 

Bringing this topic to life is Dustin E. James, known nationwide as America’s Top Corporate Energizer. James has presented to more than 500,000 people across industries, inspiring them to elevate their workplace culture and performance. He’s a Certified Speaking Professional (CSP)—a designation earned by fewer than 20% of speakers worldwide—and a top sales performer in four different industries.  

What makes James unique is that he isn’t just talking about building business—he’s doing it. He still runs his own ventures, constantly testing and refining the very strategies he shares on stage. His businesses have been featured on FOX, ABC, NBC, and CBS, and he brings fresh, real-world insights every time he steps in front of an audience.  

Known for his massive crowd engagement, creativity, and professional storytelling, James doesn’t just deliver a talk—he creates an experience. You can expect laughter, energy, and maybe even a few goosebumps as he takes you on a journey of discovering how a little more time, intention, and experience can completely change the way you approach your business. 

What You’ll Take Away 

Starting your Convention experience with James’ workshop means starting with connection. You’ll walk away not only motivated but equipped with fresh ideas to strengthen customer loyalty, boost sales performance, and create lasting partnerships. More importantly, you’ll be reminded that business isn’t just about trailers—it’s about the people who buy them, sell them, and build them. 

When you sit down in that room on Tuesday morning, get ready to lean in, participate, and maybe see your own relationships in a new light. James will have you laughing, thinking, and planning your next steps before you even leave your seat. 

Session Details 

• Workshop 1: Humanize Before You Monetize – T.I.E. Relationships to Revenue 

• Date: Tuesday, February 24, 2026 

• Time: 9:30 – 11:00 a.m. 

• Location: Fort Worth Convention Center, Fort Worth, Texas 

Start your Convention experience with a session that will entertain, inspire, and energize your business mindset. James will help you see how a little more Time, Intention, and Experience can take your customer relationships—and your bottom line—to the next level. 

To view the complete agenda and register for the 2026 Convention & Trade Show, visit www.natm.com/convention.