Spotlight on Innovation: AI in Action—Make Your First Company Video While We Talk
The National Association of Trailer Manufacturers (NATM) Convention & Trade Show has always been the place where trailer manufacturers and suppliers gather to sharpen their skills, strengthen their businesses, and embrace the future of our industry. In 2026, that future is getting a high-tech upgrade with a brand-new kind of workshop: AI in Action: Make Your First Company Video While We Talk.
This interactive, 90-minute session will empower attendees to create a fully usable company marketing video—live, in real time—during the workshop. Whether you want to boost your website, sharpen your sales messaging, train employees, showcase products, or energize your social media presence, this hands-on program will show you how.
And here’s the best part: you won’t just be watching. You’ll be making. Bring a laptop, roll up your sleeves, and walk away with a ready-to-use promotional video crafted alongside two world-class presenters.
Meet the Presenters
Lucien Harriot – Futurist, VFX Supervisor & President of Mechanism Digital
Steve Lance – Emmy Award® Winner, Author & Branding Expert
With three Emmy Awards® and multiple best-selling books to his name, Steve Lance has built a career on helping businesses “get with the times” and stay ahead of trends. He has trained marketing departments at more than 200 Fortune 500 companies, teaching them to write smarter, brand stronger, and use AI tools to move faster. Lance also co-authored The Little Blue Book of Advertising and The Little Blue Book of Marketing and continues to guide companies across industries on how to connect with modern audiences. Together, Harriot and Lance will bring their unique blend of cutting-edge technology and proven marketing strategy to NATM’s first ever marketing-focused Convention Workshop.
Why This Matters for Trailer Manufacturers
Marketing might not be the first thing that comes to mind when you think about building trailers—but in today’s competitive environment, it’s just as important as welding a strong frame or sourcing quality components. Harriot and Lance’s biggest message? Even small “mom and pop” shops can compete effectively by embracing today’s tools.
That’s why NATM’s Education, Technical, and Convention Committees voted for this session: to give members practical, real-world skills they can take home and apply immediately. If you’ve ever thought, “I know I should make more videos for my company, but I don’t know where to start,” this workshop is for you.
Mark Your Calendars
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Workshop 2: AI in Action: Make Your First Company Video While We Talk
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Date: Tuesday, Feb. 24, 2026
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Location: Fort Worth Convention Center, Fort Worth, Texas
Don’t Come Alone—Bring Your Marketing Team!
This is not just a session for owners and executives—it’s a workshop designed for entire marketing teams. If your company has a marketing manager, sales lead, or social media specialist, make sure they’re at the 2026 NATM Convention & Trade Show with you. Together, you’ll leave Fort Worth with skills, tools, and actual videos to take your company’s marketing to the next level.
Don’t miss this groundbreaking workshop! NATM is proud to debut a new era of marketing-focused education at the 2026 Convention. Come ready to learn, create, and compete like never before.
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