Marketing Budgets Made Simple: A Smarter Approach to Marketing Spend and ROI
Marketing is taking center stage in NATM’s education programming this year. Based on strong member feedback and ongoing conversations across the industry, the NATM Education Committee identified marketing strategy—and specifically marketing budget planning—as a topic of high interest for 2026.
As competition increases and marketing channels continue to expand, many members are asking the same question: How do we spend smarter and still see results? To address this need, NATM is hosting a practical, results-focused webinar designed to help members bring clarity and confidence to their marketing spend.
Why This Webinar Matters
Marketing budgets are often built reactively—based on what’s worked in the past, what competitors are doing, or simply where money is left over. That approach can lead to wasted spending and missed opportunities.
In Marketing Budgets Made Simple, Andava Digital walks attendees through a smarter, data-informed approach to buildi
ng and managing a marketing budget that aligns with business goals and delivers measurable ROI. Rather than guessing where to invest, participants will learn how to allocate marketing dollars based on performance, audience behavior, and business priorities.
Whether you’re managing a lean budget, planning for growth, or trying to bring more structure to your marketing efforts, this session focuses on real-world frameworks and decision-making tools that can be applied immediately.
What You’ll Learn
Attendees will walk away with practical strategies for:
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Understanding what effective marketing budget allocation really means
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Making data-driven decisions about where and how to spend marketing dollars
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Applying proven frameworks, including the 70/20/10 budget model
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Avoiding common budgeting mistakes that waste time and money
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Adjusting marketing spend based on performance insights and audience behavior
Who Should Attend
This webinar is ideal for:
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Trailer manufacturers, dealers, and suppliers
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Business owners and executives responsible for growth and budgeting decisions
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Marketing managers and coordinators
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Sales, operations, or general managers involved in marketing spend
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Professionals who wear multiple hats, especially in small to mid-sized companies
Whether you’re building your first marketing budget or refining an existing one, this session is designed to help you spend smarter—regardless of company size or internal resources.
About the Speaker
Mushegh Hakobjanyan, Founder and CEO of Andava Digital, brings over 15 years of experience in digital marketing, with a strong focus on SEO and organic growth strategies that drive sustainable, long-term results. He holds a degree in Management of Information Systems and blends analytical thinking with practical execution through his interest in game theory and Management 3.0 principles. Mushegh works closely with companies of all sizes to help them optimize marketing spend and build scalable, performance-driven strategies.
Webinar Details
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Date: March 19, 2026
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Time: 2:00 pm CST
If marketing budget decisions are on your radar this year, this is a session you won’t want to miss.