NATM Dealer Affiliate Program - What We Are Building Together

Posted By: Andrea Boetticher NATM News,

NATM Dealer Affiliate Program - What NATM is Building with Dealers 

Unlock education and resources to increase your dealership’s profitability. 

Engage with the dealer community to learn from the best - your peers. 

Be part of something bigger and have your voice heard in the industry. 

This is why you should be an NATM Dealer Affiliate Member. 


One major focus area of the NATM 2023-2026 Strategic Plan is the goal of a cohesive industry. 

As detailed in the plan, NATM, with the assistance of the Board and Committees, will work to ensure it is the reputable resource of trailer information for consumers, trailer manufacturers, component suppliers, trailer dealers, OEM vehicle manufacturers, and regulators.

Now what exactly does the goal of a cohesive industry mean for dealers? 

A cohesive industry is a successful industry, and NATM wants to support dealers’ success. We know that your business model is different from the manufacturers' and that dealers are looking for different benefits and resources to boost their success. This is why NATM is creating a program made specifically for you, built by dealers just like you from the NATM Dealer Committee. 

New dealer member benefits will be rolled out in phases in the coming months, but here is a sneak peek at what we have started to build around five major categories: 

NATM Dealer Affiliate Member Benefits - Program Roadmap 

  1. Education & Resources: Relevant education in a variety of topics and formats for you and your staff, and resources to help your business succeed. 

  2. Network & Community: A place to connect with your peers and discuss ideas and challenges with noncompeting dealer owners.  

  3. Services & Solutions: A directory of service providers and discount programs thoroughly vetted by dealers themselves.

  4. News & Publications: Industry news curated for you.  

  5. Industry Data & Surveys: Useful information about the dealer industry to keep up with trends and measure your business against.  

NATM Wants to Hear from You

Anything missing from this list? We want to hear from you. Please share your feedback through this survey or Dealer Programming Specialist Andrea Boetticher an email at Andrea.Boetticher@natm.com

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