Why Longtime Advertisers Stick with NATM

Posted By: Samantha Darling LaCount NATM News,

The NATM advertising program has established itself as a trusted platform for companies looking to connect with decision-makers in the trailer industry. With a highly targeted audience and a range of customizable options, NATM provides advertisers with the tools to reach the right people at the right time.  

But you don’t have to take our word for it. The program’s effectiveness is best reflected in the experiences of longtime advertisers. 

“I highly recommend NATM's various advertising packages. They offer flexible options that are easy to customize, ensuring you can find the perfect fit for your budget and objectives—whether print, digital, or a combination. It's straightforward, efficient, and delivers real value in connecting with decision-makers in the light- and medium-duty trailer industry.” - Richard Lavanture, President of LaVanture Products Company 

For companies focused on safety and innovation, NATM also offers a direct line to manufacturers and industry leaders. Heskins has found value not only in the audience reach, but also in the organization’s broader mission. 

“Heskins chose to advertise with the National Association of Trailer Manufacturers (NATM) because it allows us to speak directly to the people who design and build trailers every day. NATM represents some of the most respected manufacturers in North America, making it a natural fit for our anti-slip and reflective safety products. We also value NATM’s commitment to improving standards across the industry, particularly through initiatives like Trailer Safety Week, which raises awareness around safe towing and proper trailer maintenance. By supporting and advertising through NATM, we are reinforcing our commitment to trailer safety, compliance and helping manufacturers put safer, more reliable trailers on the road.” - Amelia Liverseed, Marketing Manager at Heskins 

Longtime advertisers also point to the consistency and credibility that come with partnering with NATM. For Lippert, the program has remained a reliable way to maintain visibility within a highly relevant audience. 

“We’ve been longtime supporters of NATM and value the organization’s role in promoting safety, education, and industry standards across the trailer and towing space. The advertising program has been a consistent and effective way for us to maintain visibility and align with a highly relevant, trusted audience.” - Ryan Bonnell, Sr. Manager, Paid Media, Lippert 

Advertising with the National Association of Trailer Manufacturers is designed to reach decision-makers through trusted industry channels, including Tracks Magazine, the NATM Insider eNewsletter, NATM.com, and social media. Ad options can be selected à la cartefor a targeted approach or take advantage of advertising packages. These packages offer a more assertive campaign with multi-platform coverage that is curated to include the best performing options while providing significant discounts.    

For organizations looking to strengthen their presence in the trailer industry, NATM advertising offers a focused, effective solution backed by proven results. Visit NATM.com/Advertising or email Advertising@NATM.com today!