SEO vs. GEO: Understanding the Future of Search

Marketing strategies are evolving—and search is changing faster than ever. As AI-powered tools and generative search experiences continue to reshape how people discover information online, businesses are starting to ask an important question: Is traditional SEO still enough?

Recognizing the importance of this shift, the NATM Education Committee identified SEO vs. GEO (Generative Engine Optimization) as another topic of high interest for 2026. This webinar is designed to help members understand how search is evolving and what that means for visibility, content strategy, and long-term marketing planning.

Why This Webinar Matters

Search Engine Optimization (SEO) has long focused on rankings, keywords, and organic traffic. But as AI-driven, generative search results become more common, a broader concept—Generative Engine Optimization (GEO)—is emerging.

In this educational webinar, Andava Digital breaks down the differences between SEO and GEO, how they work together, and what these changes mean for businesses trying to stay visible online. Rather than focusing on tools or tactics, this session is designed to help attendees understand how search behavior is evolving, how content is being discovered in an AI-influenced environment, and how marketing strategies can adapt thoughtfully over time.

This webinar offers clarity—not hype—around one of the most talked-about marketing trends heading into 2026.

What You’ll Learn

Attendees will gain a clear, foundational understanding of:

• The key differences between SEO and GEO in how content is discovered

• What SEO still does well and where it needs to evolve

• What Generative Engine Optimization (GEO) is and why it’s emerging

• How AI-powered search engines and generative results work

• What businesses should consider now to stay visible in the future

• Common misconceptions about AI, SEO, and search visibility

Who Should Attend

This webinar is a great fit for:

• Trailer manufacturers, dealers, and suppliers

• Business owners and executives planning for long-term growth

• Marketing managers and coordinators responsible for website performance and visibility

• Sales or operations leaders involved in digital strategy decisions

• Professionals who wear multiple hats and need a clear understanding of search trends

• Companies of any size looking to stay ahead of marketing and technology shifts

No advanced SEO or technical background is required. This session is designed for decision-makers who want a practical understanding of where search is headed—and how to prepare.

About the Speaker

Mushegh Hakobjanyan, Founder and CEO of Andava Digital, brings over 15 years of experience in digital marketing, specializing in SEO, organic growth, and search strategy. With a degree in Management of Information Systems and a passion for systems thinking, Mushegh helps organizations adapt to changes in technology, search behavior, and marketing strategy.

Webinar Details

• Date: May 14, 2026

• Time: 2:00 pm CST

As marketing continues to evolve, understanding the future of search is critical. This webinar equips members with the insight they need to stay informed and prepared.